Social Media & Content & Brand & Strategy &
Social Media & Content & Brand & Strategy &
Hi, I’m Alex
I help brands build engaged communities & content strategies that drive real business results.
After a decade shaping strategy for travel, wellness, and lifestyle brands, I know what works: making social feeds feel authentic, building engaged communities, and creating content that drives measurable business results, whether that’s traffic, engagement, or brand awareness.
My Approach: Strategy That Cuts Through Noise and Drives Real Results
Anyone can post. Few can drive real results.
I specialize in building social systems that blend audience insights, brand voice, cultural literacy, and business goals into clear, measurable results.
Whether you're facing a brand pivot, stalled growth, or creating something from scratch, your social presence should be one of your greatest tools for connection and growth.
What I do
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Long-term growth, strategic guidance, and hands-on support to help you or your team grow with confidence.
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End-to-end planning for launches, rebrands, influencer activations, and social media campaigns.
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Deep analysis + recommendations to align your brand voice and content to what your audience actually needs.
Meta Business Case Study: Resilient Businesses
“The RVshare team developed thoughtful, flexible organic and paid strategies across Facebook apps and services to connect with and service its community.”
Quote by Alex Fritsch, Social Media Manager - RVshare