Social Media & Content & Brand & Strategy &
Social Media & Content & Brand & Strategy &
Hi, Iβm Alex
I help brands build engaged communities & content strategies that drive real business results.
After a decade shaping strategy for travel, wellness, finance, and lifestyle brands, I know what works: making social feeds feel authentic, building engaged communities, and creating content that drives measurable business results, whether thatβs traffic, engagement, or brand awareness.
My Approach: Strategy That Cuts Through Noise and Drives Real Results
Anyone can post. Few can drive real results.
I specialize in building social systems that blend audience insights, brand voice, cultural literacy & trends, and business goals into clear, measurable results. Whether B2B or D2C, I know how to reach audiences and speak to them in a meaningful way that drives action.
If you're facing a brand pivot, stalled growth, or creating something from scratch, your social presence should be one of your greatest tools for connection and growth.
              
              
            Collaboration with Olympian and Gold Medalist Allyson Felix
              
              
            Celebrity collaboration with Abby Elliott from The Bear
              
              
            Campaign content that reached over 1 million views
              
              
            High-production edits from on-site events
              
              
            Influencer collaborations that create a conversation
              
              
            Working behind the scenes and in front of the camera
              
              
            Influencer partnerships that go viral and drive sales
              
              
            Brand partnerships that cut through the noise
              
              
            Working with Nascar and our brand's sponsored driver
What I do
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Long-term growth, strategic guidance, and hands-on support to help you or your team grow with confidence.
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End-to-end planning for launches, rebrands, influencer activations, and social media campaigns.
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Deep analysis + recommendations to align your brand voice and content to what your audience actually needs.
 
Meta Business Case Study: Resilient Businesses
βThe RVshare team developed thoughtful, flexible organic and paid strategies across Facebook apps and services to connect with and service its community.β
Quote by Alex Fritsch, Social Media Manager - RVshare