• Oversaw all social media strategy across all channels,, reporting metrics, goal and KPI setting, and execution of content to funnel into overall business goals.

• Grew TLNs Instagram from 8.5k to 26k through organic content in a year and a half.

• In 2023 had a staggering YoY growth rate of 105% for Instagram and 43% for LinkedIn which were our two main focus channels.

• Maintained an organic engagement rate over double the industry standard for Instagram and almost 8x the industry standard for LinkedIn with a respective 4.2% average for Instagram and 8.2% for LinkedIn.

• Led and grew our social media team from the ground up.

• Brought our brand to life through content that capitalized on cultural moments and trends that spoke to our audience in a meaningful and engaging way.

• Launched a Facebook community for our IBCLCs, working with multiple internal teams and stakeholders to ensure we follow company initiatives while also staying true to our audience and the platform.

• Hosted our most attended webinars to date for our consultants, teaching them how to utilize social media to grow their business and get more patients.

• Grew RVshare's Instagram from 2k to 81k.

• Created RVshare's TikTok and grew following from 0 to 16.6k in 9 months.

• Increased Engagements by 150% through paid organic campaigns and consistently drove a high volume of traffic and conversions through organic & paid social.

• Lead social team, oversaw all influencer and social brand partnerships, managed large scale paid social budget, managed all community management, reported on direct ROI and traffic metrics, and managed social media agency.

• Spear-headed the integration of community management between customer service and marketing, integrating with Salesforce Studio, migrating over to Social Sprout. Scaled and operationalized the program with KPIs that directly increased overall online customer sentiment and retention.

• Created RVshare's influencer program from the ground up, concepting the program's strategy and execution.

• Created and grew a robust and highly active Facebook community with highly engaged users and brand advocates.

• Defined our brand’s tone and voice on social media that ties back to overall company values and branding.

• Oversaw and planed social media content calendar, working closely with Social Media Specialist, social media agencies, and overall marketing team to align with business goals and campaign objectives.

• Created campaign briefs, shot lists, and managed video shoots for cross-functional marketing content, and worked with created to make video and photo deliverables.

• Worked with social team to oversee social giveaways and UGC promotional campaigns.

• Created and a complex editorial calendar & strategy across several brands that aligns with multiple internal stakeholders.

• Scaling community management and support efforts across our growing and active followers and brand advocates.

• Created social media goals and KPIs that directly funnel into overall business goals growing Engagement Rate by 45% across all channels within 3 months.

• Identifying new business, partnership, and content opportunities through social listening that closely align with brand and audience demographics.

• Identifying new key target audiences to grow social following and expand brand messaging across platforms and in new online communities.

• Expanding, managing, and strategizing award-winning Ambassador program.

Collaborated with marketing, operations, SEO, web development, PR, and customer service to establish actionable digital and social goals & processes that aligned with business strategy. Created a Center of Excellence for social and digital marketing efforts for parent family of brands. Worked with the marketing team to launch and brand new DTC arm of the business. Worked with event planning team to create social campaigns around national events and trade shows promoting brand awareness and attending events to capture and post live content. Maintained social budget, regularly assessing, evaluating, and reportng on overall social strategy. Onboarded Hootsuite on an enterprise level.

Worked as contracted consultant to onboard new digital agency and ensure a smooth transition with parent company. Trained agency on social/digital monitoring tools, calendar creation, blog integration, and strategy planning. Created, launched, and reported success on multiple social campaigns to directly increase in-store sales while fostering user-generated content from current patrons and influencers.

Worked directly with Samsung on to market several new products and generate online reviews and social conversations before public launch. Managed complex post schedule for multiple campaigns. Guided community members through online review process. Created content & incentives that lead to organic increased online organic conversation of Samsung products utilizing WOM marketing that was tracked and quantitatively measured.

Daily high volume community management of company's social media and online communities. Directly increased sales revenue through social media and online communication with current customers as well as new product users. Department trainer, responsible for implementing and creating performance metrics to evaluate team efficiency and posted content standards. Addressed online sentiment and crisis scenarios through direct interaction with the community.